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F.R.E.S.H. WAY To The World

Management Strategy

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Profit improvement & Globalization

Food distribution

  • Direct sourcing-based distribution business on the right track
    • - Secured restaurant clients seeking direct sourcing
    • - Growth in contracted food service through direct sourcing
    • - Secured franchise clients
    • - Reinforced skills of sales force
  • Opening of new distribution agency and growing sales of each agency
    • - Agricultural/ Fishery products distribution agency opend
    • - Growing sales of each agency

Contract meal service

  • Develop and roll-out new model
    • - Roll-out the current approach to schools
    • - Develop model for offices/industries/hospitals
  • Develop specialist pool
  • Explore new areas