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CI of CJ Freshway corporation

CJ Freshway CI

it’s well

it’s well brand image

Meaning of the Brand
it´s well was first released in 2001 as the private brand of CJ Freshway´s food distribution business. The team at it´s well works hard to continuously develop customer-oriented products based on the proposition that, "Good food ingredients enable chefs to feel the pride of their work."
Processed goods brand : it´s well
it´s well purveys only products regarded as unique with distinctively high value in terms of sanitation, diversity and convenience, and all of the products undergo thorough quality tests.


FRESHWAY, Agricultural


FRESHWAY, Livestock

Meaning of the Brand
For the first time as a B2B food distributor in Korea, FRESHWAY was launched as our private brand for primary agricultural, marine and livestock products, for which standardization and consistent quality are difficult to achieve. As our brand name implies, the products must meet high standards of freshness and quality. Our customers are also always pleased with our reliable and timely delivery and reasonable prices.
Processed goods brand : FRESHWAY
  • Agricultural products: Standardized products (e.g. vegetables, fruits) through direct dealing with production centers.
  • Marine products: Reserved/stored standardized products and direct imports.
    (e.g., cleaned fish, tilapia, dried fish, etc.)
  • Livestock products: Direct imports and standardized domestic products.
    (e.g., imported meats, Korean native beef and pork, chicken)